James@mcginty.net

A case study should do more than prove that something worked. It should help a prospective client recognise a familiar problem, see a credible path… Read More »The Art of the Case Study Narrative

Artificial intelligence and advanced technology can be exciting, but they can also feel abstract, complex and slightly intimidating. That is why storytelling has become a… Read More »Storytelling in AI and Technology Communication

Customer feedback is often collected as scores, comments and complaints, then squeezed into dashboards. That can be useful, but it rarely gives the full picture.… Read More »Narrative Approaches to Customer Feedback and Improvement

Pricing is rarely judged by numbers alone. Customers look for meaning, context and reassurance before they decide whether something feels fair, affordable or worth stretching… Read More »The Psychology of Storytelling in Pricing Strategies

SEO storytelling works best when it mirrors the words customers already use. Bootstrapped startups often fall into the trap of explaining their solution with internal… Read More »Define the Problem in Plain Language

Email marketing works best when it feels less like a broadcast and more like a conversation. People may sign up for offers, updates or useful… Read More »Narrative Techniques for Effective Email Marketing

Diversity and inclusion initiatives often begin with policies, targets and training programmes, but they only succeed when people understand why they matter. Storytelling helps bridge… Read More »The Role of Storytelling in Diversity and Inclusion Initiatives

Most organisations do not suffer from a shortage of knowledge. They suffer from knowledge that is hidden, scattered or difficult to use. It sits in… Read More »How Storytelling Can Improve Internal Knowledge Sharing

Fintech has changed the way people save, borrow, invest, insure, budget and pay. Yet for many customers, the language of finance still feels like a… Read More »Storytelling in Fintech: Demystifying Financial Concepts

Customer onboarding is often treated as a process of instruction: show the customer where to click, explain what to do next, and hope they keep… Read More »Narrative Strategies for Customer Onboarding