In today’s saturated digital marketplace, brands are constantly seeking ways to break through the noise and forge meaningful connections with their audiences. One of the… Read More »The Psychology of Narrative: Why Stories Resonate with Customers
In today’s crowded marketplace, consumers crave authenticity and connection more than ever before. They don’t just want to buy products – they want to support… Read More »How Origin Stories Build Brand Trust and Authenticity
As we were passing nearby my wife and I decided to visit Graceland. We both like Elvis Presley’s music and appreciated his talent, but are… Read More »All Shook Up
How often have you heard the phrase “It’s not what you say it’s the way that you say it”? While the tone of voice and… Read More »It is what you say
Today, Margaret and I visited the Grand Canyon. To say it was an awesome experience is genuinely an understatement. Let me try and give you… Read More »A Grand Day Out
Have you ever had one of those terrible itches that you just couldn’t scratch? The one that you get ¾ of the way up your… Read More »You Scratch My Back…
As a Public Speaker or Professional Presenter, your business is reliant on your reputation. I am sure you will agree, that the quickest way to… Read More »Keep all your promises
Who actually runs your business? Most business owners and directors think that they run their own companies but very often it is being run by… Read More »Who runs your business?
Do you treat your suppliers the same way that you treat your employees? For many companies, suppliers are used like a fire and forget missile. … Read More »How do you treat your suppliers?
Do you always think really deeply before you communicate an idea? In every day conversation, we don’t always have time for deep thought. Consequently a… Read More »Casual Communication